The Cold, Hard Math That Changes Everything
Let's talk numbers. Understanding the math behind NetCasting will completely change how you approach support raising.
List size determines success speed.
The 40% vs. 4% Problem
Imagine you need 20 monthly supporters.
Scenario 1: You have 50 names
You need a 40% success rate. That's 4 out of every 10 people saying yes. Incredibly stressful.
Scenario 2: You have 500 names
You need a 4% success rate. That's 1 out of every 25 people saying yes. Way more achievable.
Same goal. Different list size. Completely different pressure.
The Formula
Monthly Goal ÷ 7.5 = Names Needed
Examples:
$1,500/month = 200 names
$3,000/month = 400 names
$4,500/month = 600 names
Why 7.5? I assume an 85% rejection rate and $50/month average gift.
"85% rejection sounds terrible!"
Actually, it's liberating. When you plan for it, you're never desperate. You never put pressure on individual conversations.
Why Most Missionaries Struggle
Here's what I see constantly:
Missionary builds 75 names. Gets 8 supporters. Concludes "support raising doesn't work for me."
But look at the math: 8 from 75 = 10.6% success rate. That's actually great!
If they'd had 400 names with that same rate? They'd have 42 supporters instead of 8.
The list was too small. Not the presentation. Not the calling.
The Colonel Sanders Principle
Colonel Sanders pitched his chicken recipe to over 1,000 restaurants before someone said yes.
Today, KFC is a $27 billion empire.
The difference wasn't his recipe. It was his list and his persistence.
Your NetCasting list works the same way.
The Peace of a Bigger List
With 500 names instead of 50:
Individual conversations feel lighter
Rejections roll off easier
You can be authentic and pressure-free
You trust the process because the math works
A bigger list doesn't mean you ask more people. It means you ask with less fear.
The numbers don't lie. And they're on your side.
